RH Rolls-out Source Books, Spotlights Portia de Rossi’s General Public

July 10, 2018  by Jane Chero in Business Strategy, Industry   

Chairman and CEO Gary Friedman enlisted some of the industry’s most influential designers, artisans and manufacturers to bring the new collections to life and showcase their work on the RH platform.

With these books, RH unveiled an exclusive partnership with General Public, a first-of-its-kind art curation and publishing company founded by award-winning actress and artist Portia De Rossi that creates 3-D reproductions of original works by a select group of emerging and established artists across the globe. General Public’s Synograph is a 3-D print that captures texture and brushwork in such detail that it is nearly indistinguishable from the original. The unique combination of art and technology enables the artist to create multiple reproductions of an original, thereby making it available to the general public, as opposed to just one collector.

The General Public Collection is featured through the Source Books with paintings, furniture collections, and other products from reknowed domestic and international artists.

The RH Modern Source Book represents the brand’s innovative point of view, defined by a minimalist aesthetic, the finest materials and maximum functionality.

A standalone RH Rugs Source Book introduces nearly three dozen rug collections by renowned fourth-generation designer Ben Soleimani, including a new line of hand-knotted performance rugs with the lush texture and natural feel of wool.