Tomorrow Sleep Mattresses Now Available at CB2

July 6, 2018  by Jason Schneider in Business Strategy, Industry   

The American home retailer will sell twin-, full-, queen-, and king-size Tomorrow Sleep mattresses in medium soft and medium firm in 13 stores across nine states.

Born as a subsidiary of mattress expert Serta Simmons Bedding, Tomorrow is new to the growing bed-in-a-box industry.

"A lot of our customers are looking for a way to try our mattress before they buy it," says Bryan Murphy, founder and president of Tomorrow Sleep. "At CB2 people can finally experience the comfort and quality of our hybrid mattress [in real life]."

Born out of Crate & Barrel, CB2 offers home essentials and versatile decor. "CB2's sleek, modern aesthetic is a great fit for the Tomorrow mattress," says Anna-Karin Loureiro, senior brand director of Tomorrow Sleep. "We couldn't be happier with CB2 being our first retail partner."