KAS Rugs Partners with Hang Ten for New Collections

July 3, 2018  by Jason Schneider in Business Strategy, Industry   

“We are incredibly excited to launch the Hang Ten rugs after an exciting product development process. Hang Ten adds a new branding twist to our licensing mix and reaches an untapped customer base for KAS,” says Santhi Yarlagadda, vice president, KAS. “We are looking forward to working closely with the Hang Ten and Jewel Branding teams to spread this fun-loving brand into homes across the U.S.”

Founded in 1960 in California, Hang Ten and its signature footprint logo is currently licensed in apparel, swimwear, sunglasses, footwear, outdoor recreational products, and most recently fashion bedding. Via Jewel Branding, Hang Ten continues to seek expansion of its portfolio of surf-and-sun lifestyle designs into a variety of home categories, including rugs, home décor accessories, furniture, and tabletop.

“Given the rapid growth of Hang Ten in multiple categories, we felt the timing was right to enable our customers to experience the brand throughout their homes, making Hang Ten a true lifestyle brand,” said Marc Setton, CEO, Hang Ten.

“The brand is synonymous with beach and outdoor lifestyle, which translates very well across many home categories,” added Ilana Wilensky, vice president, Jewel Branding.