Malouf and Supima Partner for Runway Getaway Contest

July 2, 2018  by Jason Schneider in Business Strategy, Industry   

The trip comes with two tickets to attend the Supima Fashion Show, compliments of Supima, the leader in premium American-grown Pima cotton.

“We are constantly expanding the ways we engage our retail partners and their sales associates to learn about our products,” said Mike Douglas, vice president of sales for Malouf. “We’re grateful and excited that our friends at Supima offered up tickets to their annual Design Show. It’s an excellent opportunity to see the versatility and elegance of Supima and, for the contest winner, to come back and share that with their customers.”

All retailers who purchase a case pack containing four sets of Woven Supima Sheets from now until Aug. 2 will be entered to win a three-day trip to New York City during Fashion Week.

In addition to the all-expenses-paid trip from Malouf, including flights and two-night hotel stay in Times Square, the winner will receive two complimentary tickets to attend the exclusive Supima Fashion Show on Sept. 6 celebrating finalists in the Supima Design Competition.

“Supima is proud to give back to the industry by showcasing the next generation of designers graduating from America’s leading fashion schools,” said Buxton Midyette, vice president of marketing & promotions for Supima. “Supima deeply appreciates Malouf’s support of this program and all Malouf’s work to offer top quality Supima sheeting to its customers. We look forward to hosting the winners of the contest at our New York Fashion Week event.”

Every case pack purchase earns one entry to the contest. Retailers can purchase case packs of Supima sheets by logging into their account or by calling their Malouf sales rep. The winner will be announced on Aug. 2 in the Malouf showroom at Las Vegas Market. To learn more visit https://www.maloufsleep.com/supima.