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From Home Furnishing Business

MicroD’s 3D Room Planner Launches at Art Van Franchising

MicroD, LLC, a provider of product visualization and website technology in the home furnishings industry, launched a 3D room planner and augmented reality program for Michigan-based top 100 retailer, Art Van Furniture.

The 3D room planner for Art Van Furniture was introduced at the Spring High Point Market at Art Van Furniture’s show space in the Furniture Plaza Atrium.

MicroD’s OmniVueXR 3D room planner and augmented reality applications, along with MicroD’s capabilities for 3D model development, served as the platform for Art Van Furniture to launch their solution to a new, integrated sales process for their growing retail store owner customer base at Market.

“You hear it across retail right now, ‘technology, technology, technology’ and our franchising customers are no different,” said Drew Dolski, director of franchise development, Art Van Furniture. “They want to be entertained and engaged just like a retail customer in a showroom. So, we need to show a different experience to our potential store owners than other businesses out there.”

Art Van Franchising leverages MicroD’s 3D room planner and 3D models to show potential retail store prospects a customized showroom filled with Art Van’s exclusive products. With MicroD’s 3D room planner software application, the retail prospect can see the benefits of partnering with Art Van Franchising by customizing their showroom to include the exclusive product—in the form of high-quality 3D models—from Art Van Franchising.

“Every step of the sales process can be visualized and customized for the retailer using this 3D technology by MicroD,” says Keith Johns, vice president of operations, MicroD. “It is a very unique way to approach using 3D as part of a company's growth strategy, and we’re excited to see it contribute to the goals of Art Van Franchising.”



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