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From Home Furnishing Business
XPO Logistics Adds Augmented Reality to Last Mile Experience
June 28,
2018 by Jason Schneider in Business Strategy, Industry 
New visualization technology for consumers enhances efficiency and reduces likelihood of returns
XPO Logistics (NYSE: XPO), a provider of last mile logistics for heavy goods in North America, announced the planned addition of augmented reality to its Ship XPO consumer self-service platform.
Shoppers will use the visualization technology prior to the delivery of heavy goods, such as sofas, beds, and appliances, to determine the ideal placement inside the home.
“Augmented reality is another innovation that our retail and e-commerce customers can offer to consumers, providing more control over the shopping experience. The technology creates a virtual image of how an item will look in a given room, dramatically decreasing the likelihood of returns,” said Troy Cooper, president. “Augmented reality enhances the efficiency of the entire last mile process, reducing time inside the home and the risk of product damage.”
XPO expects its visualization technology to be available nationally on Ship XPO later this year.