Daily News
From Home Furnishing Business
Reverie Sleep Coach Program Generates Positive Results at Retail
June 28,
2018 by Jason Schneider in Business Strategy, Industry, Las Vegas, Market 
Sleep products manufacturer Reverie has enhanced its Reverie Sleep Coach program with additional content, more coaches, and an enhanced customer experience based on feedback and demand from its retail network.
The program, unveiled earlier this year, is available nationwide for consumers desiring healthier sleep and offers retailers a selling advantage in today’s hyper-competitive sleep products marketplace.
The cornerstone of the consultative program is Reverie’s certified sleep coaches, trained to the company’s exacting standards to deliver great results for consumers challenged by sleep woes.
“We’re encouraged by the early results and engagement Reverie Sleep Coach is generating. As the industry’s leader in sleep solutions, our program is the perfect tool to help consumers enjoy a healthier lifestyle through positive sleep habits,” said Martin Rawls-Meehan, president and CEO of Reverie. “Sleep-hungry consumers who understand the power of sleep will be asking for Reverie to help deliver true sleep solutions.”
Reverie Sleep Coach is available in two formats – a digital plan with curated content based on an individual’s sleep profile, and a premium model featuring one-on-one training with a certified Sleep Coach.
Retailers selling Reverie Sleep Coach benefit by building lasting relationships with their customers. The tangible solution is also helping reduce product returns and increase RSA engagement with consumers.
“Many of our retail partners who weren’t involved in the initial rollout are anxious to get started with their own program,” said Rawls-Meehan. “They recognize that selling consumers a great bed isn’t enough. Helping them develop better sleep habits is equally important. Also, retailers are eager to provide consumers with a better in-store experience, and Sleep Coach delivers that while setting retailers apart in the marketplace.”
Reverie Sleep Coach allows retail sales associates to sell the program as a stand-alone sale or as an add-on sale to products purchased that includes sleep quizzes, snooze reports with tips on how to improve sleep, and a downloadable guide that can help consumers reset their sleep protocol if they’ve fallen out of sync and the one-on-one coaching for the premium program.
Reverie has created an online presence for Sleep Coach (https://reverie.com/retailer-sleepcoach) that provides more information on the program. Complete details will be available in Reverie’s Las Vegas showroom, space B-925. The Las Vegas Market takes place July 29-Aug. 2.