From Home Furnishing Business
Wayfair Awarded Platinum Super Bell Award
For the second consecutive year, the The Publicity Club of New England’s Platinum Super Bell Award for PR campaign of the year went to Wayfair.
The company earned top honors for “Wayfair PR Attracts Top Talent to Join Wayfair’s House of Tech,” a campaign that established the firm as a technology innovator and attractive employment destination, gaining prominent share of voice in AR/VR vs. relevant competitors.
The award was presented on June 13 at the trade organization’s 50th annual Bell Ringer Awards gala, held at the State Room in Boston.
The Publicity Club of New England, a communications trade organization founded in 1948, promotes and encourages involvement in the communications industry, and specifically the professions of public relations, promotions, and marketing.