Design Within Reach Enters Nashville Market

June 18, 2018  by Jason Schneider in Business Strategy, Industry   

The 8,000-square-foot studio represents the company's first-ever physical presence in the Nashville market.

"We have an established customer base of modern design fans in Nashville who have been purchasing from dwr.com for years," says John McPhee, president. "We're very excited to open a retail store in The Gulch for these core consumers and for new clients to discover products in person in an environment that provides a true brand experience."
 

Design Within Reach made modern design accessible to the U.S. market through its catalog and e-commerce site and has built a reputation on educating the consumer about design classics and masterworks of today. Since its founding in 1998, DWR has become more than a home for midcentury design, investing in the future of the industry and the 21st-century designers who will become the next greats.

DWR continues its partnership with New York-based architecture firm DFA to bring the Nashville studio to life, as well as enlisting the help of Light Studio LA in creating lighting design throughout the space.

"We're thrilled to be in Nashville," says John Edelman, CEO of DWR. "It's such a vibrant city, and we can't wait to share our passion for modern design with customers experiencing the brand for the first time as well as the local design community."

The company will celebrate its grand opening on June 23, with an all-day extravaganza featuring on-site screen printing by Hatch Show Print, DJ sets by Third Man Records' Rolling Record Store, tasty treats by Juniper Green, beverages, giveaways, and more.