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From Home Furnishing Business

ViscoSoft Launches New Site to Attract Retailers, Drive Sales

ViscoSoft, a North Carolina-based manufacturer of memory foam sleep products and bedding, has launched a new mobile-responsive website,, to serve as a resource for retailers and drive online sales.

"As the director of training and account development for ViscoSoft, I'm eager to showcase our new site to potential retailers and explain how we are going to use it in conjunction with our private label and exclusive vendor programs to help our partners grow their business," said Harry Costantino.

Currently, ViscoSoft's line of mattresses, pillows, toppers, and protectors are sold in a variety of top 100 furniture and retail stores nationwide as well as on Amazon in the United States and France. 

On the new site, visitors can expect to find a catalog of ViscoSoft's products, information about private-label programs and exclusive vendor partnerships, sales training tools, and a list of the brand's showrooms and retailer locations. 

"By selling high-quality products and providing great customer service over the last three years on Amazon, the ViscoSoft brand name now generates over half a million organic monthly searches in the U.S. and has thousands of four-and-a-half-star reviews," said Gabriel Dungan, president. "Because of our online success, we're confident that our retail partners will benefit and have a competitive edge by selling our products in their stores." 

ViscoSoft is committed to only working with one partner per region; therefore, furniture stores who sign on for exclusive vendor commitments will be promoted on the brand's new site as a retailer. Digital ads paid for by ViscoSoft as well as on-site notifications will also work to drive foot traffic to brick and mortar stores if the customer is less than 25 miles from a retailer.

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