Fine Furniture Design Introduces New Performance Fabrics

June 7, 2018  by Laurie Northington in Business Strategy, Industry   

Introduced last spring, Fine Furniture Armour was created to provide durability, soil resistance and cleanability. The water-based protective finish shields against tough stains such as wine, ketchup, and nail polish remover.

The increased availability and ongoing improvement in styles and textures of performance fabrics in the industry has played a large role in the expansion of the company’s fabric options.

The fabrics, now totaling 14, are offered across all the company’s upholstered items, including sofas, chairs, settees, ottomans, benches, upholstered beds as well as dining chairs and barstools in the Protege Custom Dining Collection.

“In addition to the durability attributes, these fabrics don’t have a stereotypical ‘performance’ look or feel,” said Erin Sullivan, vice president of product development. “The mills we have partnered with offer a variety of colors, patterns and textures, each with a soft hand, along with robust attributes suited to resist daily wear, making them particularly appropriate for heavily trafficked areas, such as dining rooms.”

“With today’s more relaxed lifestyles, consumers want to ‘live’ in every room of their homes, and that especially includes rooms with upholstered products,” she continued. “We’ve had performance fabrics in our line for quite some time, but as consumer interest continues to lean towards fabrics that resist stains and clean more easily, it was time to expand our offering.”