Daily News
From Home Furnishing Business
King Koil Products Now in Sit ‘n Sleep Stores
June 5,
2018 by Jason Schneider in Business Strategy, Industry 
Mattress manufacturer King Koil has secured placement of a large array of its products at Sit ‘n Sleep, which has 39 mattress superstores throughout Southern California.
Sit ‘n Sleep is the first major West Coast retailer to add the King Koil line since the company announced it is shifting from a licensee model to a direct manufacturing model in the United States.
The Sit ‘n Sleep lineup now includes up to 23 King Koil models ranging from the promotional World Edition Collection to the high-end World Luxury Intimate Collection. In addition, the retailer will feature King Koil’s Limited Edition 120th Gold Collection, the cornerstone of King Koil’s 120th anniversary celebration in 2018, as well as the World Extended Life line, geared to big and tall consumers.
“Larry Miller and Nelson Bercier, the principals at Sit ‘n Sleep, are two of the most respected mattress retailers in the country, and we are proud they are the first major retailer to partner with us. We appreciate their large commitment in terms of product and the fact that we will be represented in all 39 of their stores,” said David Binke, King Koil CEO.
Products for Sit ‘n Sleep stores will be manufactured at King Koil’s new company-owned factory in the Phoenix suburb of Avondale, Ariz.
“We are thrilled to introduce King Koil in our stores,” said Miller, CEO of Sit ‘n Sleep. “They’ve provided people all over the world with amazing sleep for more than a century, and now we can finally offer King Koil’s technology and comfort to Sit ‘n Sleep guests. The line has something for everyone at all price points.”