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From Home Furnishing Business
Prolific Interactive Scores Two Appy’s for In-Home AR Experience
May 30,
2018 by Jane Chero in Business Strategy, Designer Weekly, Industry, Retail Technology 
Prolific Interactive, a mobile-focused product agency, announced that its In-Home Preview augmented reality experience created for Build.com has won Best VR/AR App and Best Home/Garden/Interior Design/Lifestyle App at the 2018 Appy Awards.
In-Home Preview is designed to enhance customer experience by eliminating the touch-feel gap, enabling customers to preview how a product will look in their home using detailed, scaled 3D-models.
"Winning these awards validates the hard work of our team and partner in using Augmented Reality to create real-world solutions for users," said Dan Healy, COO of Prolific Interactive. "The user experience can be truly enhanced by Augmented Reality, Virtual Reality, and even Diminishing Reality when there is a relevant use case that focuses on the customer's experience. The approach always needs to be customer-centric, and that is what we achieved."
Honoring creativity and excellence in app design MediaPost's Appy Awards are selected by a panel of industry experts. The VR/AR category recognizes apps that have done a remarkable job of utilizing VR/AR technology either as predominate element or a feature, while the Home/Garden/Interior Design/Lifestyle category recognizes groundbreaking apps catering to home, garden, or home design.