Daily News
From Home Furnishing Business
BDI Launches Online Catalog Using MicroD Platform
May 30,
2018 by Jason Schneider in Business Strategy, Industry 
BDI has launched their online product catalog on the MicroD platform to help retailers better showcase BDI products on their websites.
MicroD is a developer of online solutions and digital catalogs for the home furnishings industry, and offers a customizable platform to more effectively showcase manufacturers’ products online.
On the MicroD platform, BDI will have the ability to continually update their catalog with new products, designs, and offerings. Retailers are able to customize the BDI experience for their website visitors—from showcasing bestsellers to items currently on sale or on display in their store—each time they access the catalog through their websites.
The platform can also process online transactions for retail sites that offer local fulfillment and want to support e-commerce purchases.
“We are always looking for ways that we can better support our retailers and get the BDI brand in front of more customers, in the ways that they shop and research products,” said Dana Sciandra, BDI’s digital marketing manager. “This platform will enable a more branded experience for BDI retailers, and help their online presentation align more consistently with the BDI brand image.”