Pottery Barn Kids, PB Teen Partner with Shabby Chic Founder and Fashion Designer Daughter

May 23, 2018  by Jane Chero in Business Strategy, Designer Weekly, Industry   

The Rachel Ashwell for Pottery Barn Kids collection for nursery and baby includes furniture, bedding and decorative accessories encompassing Rachel’s romantic English country meets casual California style.

The Lily Ashwell for PBteen collection channels Lily’s modern vintage aesthetic and love of astrology into a unique bohemian inspired collection that includes bedding, furniture, decorative accessories and wall art.

“We are excited to collaborate with designer Rachel Ashwell on her first nursery collection for Pottery Barn Kids, and concurrently partner with Rachel’s daughter, Lily Ashwell, to design a bespoke collection inspired by her namesake fashion label for PBteen,” said Allison Spampanato, senior vice president product development, Pottery Barn Kids and PBteen.

“Rachel Ashwell’s nursery collection with Pottery Barn Kids embodies her authentically imperfect style mixing calming and beautiful florals with well-worn patinas, while Lily Ashwell has created a collection with PBteen that embodies the California free-spirited style found in her work as an artist and fashion designer,” Spampanato continued.

“Over the past 30 years as a designer, my vision has always been to create beautiful and timeless home furnishings that are inspired by the whimsy found in vintage treasures,” said Rachel Ashwell. “The Rachel Ashwell for Pottery Barn Kids nursery collection is no different, featuring pieces in my signature palette and patina for that special life moment. The pieces in the collection can grow with your family, becoming future heirlooms and treasures of tomorrow.”

“My design background is in women’s clothing, but I’ve always imagined an all-encompassing lifestyle around my creations,” said Lily Ashwell. “Taking my love of vintage plus my relaxed, Californian minimalist aesthetic into the world of home in partnership with PBteen, has been an organic dream come true. I’m so inspired to be working in the teen category as I remember my own teenage bedroom as a real sanctuary and safe space to explore my creativity - in a way it’s where this all started for me.”

The Rachel Ashwell collection features three nursery aesthetics in serene pastels, marked with soft details and subtle embellishments. Incorporating her love of florals, the Pink Nursery mixes botanical prints with textured tulle and embroidered fabrics. The White Nursery maintains a peaceful atmosphere, and incorporates the designer’s signature details. The Blue Nursery consists of classic pieces contributing to a sweet yet sophisticated look.

Creating a chic getaway for tweens and teens, the Lily Ashwell for PBteen Collection balances free-spirited femininity with relaxed, modern vintage vibes. Inspired by Lily’s coastal California home and her family’s British heritage, the collection spans two bedrooms and a lounge space and focuses on playful prints, layered onto patchwork with chambray backdrops.

With artistic icons, and a nod to her love of astrology, the Cool Room features an eccentric yet tranquil bedding vignette in dreamy hues.

In contrast, the Warm Room centers around dusty pinks and rich creams with whimsical pieces. Rounding out the collection, the Lounge and Studio moment highlights wall art inspired by Lily’s own original sketches.

With more than 30 pieces in each collection, they are available online at PotteryBarnKids.com/RachelAshwell and at PBteen.com/LilyAshwell.