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From Home Furnishing Business
The 1st Chair Introduces 3P Protected Fabrics
May 23,
2018 by Jason Schneider in Business Strategy, Designer Weekly, Industry 
The 1st Chair has introduced performance fabrics that address the not-so-pleasant side of living with baby.
“So with the technology of performance fabrics to salvage parent’s sanity we are putting it all out there simply. Pee, poo, and puke are not a problem with these fabrics,” states Konda Berry, director of sales and product development. “And to speak to today's parents' preference in electronic messaging, we designed emoji type graphics so they would easily see the benefits of these fabrics.”
3P Protected is the 1st Chair's exclusive label given to a group of Revolution Performance Fabrics selected specifically for nursery use. These fabrics offer a soft hand, are stain-resistant, and have cleanability without the use of PFC chemicals.
The fabrics are created through a process called upcycling, which also results in a low carbon footprint for sustainability.
The 1st Chair introduced more than 20 styles with the 3P Protected label for their initial launch. The designs speak to the millennial parents who want nursery décor that complements their whole home style.