Daily News
From Home Furnishing Business
Castelle and Biltmore Partner for Giveaway Promotion
May 18,
2018 by Jason Schneider in Business Strategy, Industry
Castelle is sponsoring a giveaway promotion, held in connection with the unveiling of the Biltmore by Castelle Estate Collection at the Conservatory at Biltmore.
Adjacent to the Walled Garden, this installation is the first for the collection following its introduction at the spring High Point Market. Multiple sling dining sets will offer seating to guests of the estate throughout the spring and summer of 2018.
“We are so pleased to showcase our new Biltmore Estate Collection in the proximity of the Conservatory and welcome our guests to relax and linger in the beauty of the gardens,” said Donnette Miller, director of licensing, Biltmore Licensed Consumer Products. “It is a tremendous compliment to the quality and design of Castelle’s outdoor furniture to be placed in Biltmore’s historic gardens.”
The Biltmore by Castelle promotion began online May 17 and is open to all visiting the Castelle website at www.castelleluxury.com/biltmore. The grand prize will be a handcrafted garden bench from the Estate Collection inspired by the architectural design and latticework elements on the loggia and library terrace of Biltmore House. The promotion ends October 7.
“Artistry has always been at the core of the design and fabrication of all Castelle outdoor furnishings,” said Mark Stephens, president, Castelle/Pride Family Brands. “The connection of this promotion with the renowned architecture of Richard Morris Hunt and Fredrick Law Olmsted in the historic garden setting creates a collaboration that is suited to our brand and our equally skilled artisans. Our entire team is proud to add our product to this historic area.”