Daily News
From Home Furnishing Business
Spring Air Signs New Licensee in Israel
May 17,
2018 by Jason Schneider in Business Strategy, Industry 
Mattress supplier Spring Air International has launched a new partnership with TopMarket Holdings, a manufacturer and retailer in Israel that will begin producing and selling mattresses under the Spring Air brand in that country.
As Spring Air International continues its international growth, Israel becomes one of more than 40 countries served by Spring Air’s international licensees.
“TopMarket is a tremendous addition to the Spring Air family,” said Nick Bates, Spring Air president. “Their quality control and attention to detail are second to none, and they have the ability to respond quickly to changes in the marketplace. We couldn’t be more excited about this new partnership and the growth opportunities it presents for both Spring Air and TopMarket.”
Bates said the addition of Spring Air gives TopMarket a well-established U.S. brand that enjoys noteworthy name recognition with consumers and in the trade.
“U.S. brands are highly sought-after by more affluent consumers, and this partnership will give TopMarket an immediate opportunity to increase its presence in that segment of the market,” said Bates.