Daily News
From Home Furnishing Business
Verlo Mattress Revives Legacy Franchise Program
May 17,
2018 by Jason Schneider in Business Strategy, Industry 
Milwaukee-based mattress retail and manufacturing franchise Verlo Mattress is relaunching its exclusive franchise opportunity to coincide with its 60th anniversary.
The 2018 relaunch opens the door to the growing sleep business to area developers, multi- and single-unit owners.
"As people start to understand and prioritize their sleep, we're seeing a huge demand for high-quality, customized mattresses across the country," said Kathy Thornton-Bias, president and COO “This surge has introduced dozens of new players in the industry offering quick fixes. At Verlo Mattress, we've prioritized comfort, functionality, and quality for 60 years, and we're looking for qualified professionals who want to stand with that mission."
The Verlo Mattress franchise program offers potential franchisees access to more than six decades of industry experience and an established market presence, as well as exclusive access to proprietary products and technology.
"We've created a whole ecosystem of technology, which I think in franchising is the next big thing," said Thornton-Bias. "It's not about what you're doing and how you're selling. It's about how you're using data and information to be even more efficient and more productive in your overall operation."
Verlo Mattress currently has a combined 37 corporate and franchise locations across seven states.