Daily News
From Home Furnishing Business
Ikea Launches the Ikea Visa Credit Card
May 16,
2018 by Jason Schneider in Business Strategy, Industry 
Ikea U.S. has launched the Ikea Visa credit card, a new loyalty-driven credit card that allows customers to earn rewards on Ikea purchases and everyday spending needs such as gas, groceries, and utilities.
"At Ikea, we are passionate about helping our customers enjoy a better everyday life and are always looking for new ways to meet their needs," said Jacqueline DeChamps, COO at Ikea U.S. "We spent almost two years creating the new Ikea Visa credit card to ensure the program would support our mission by investing our profits back into value for the customer. This program is designed to reach as many of our customers as possible with the spending power to make this their credit card for everyday purchases."
Card holders will earn 5 percent back in rewards on all Ikea purchases, as well as Traemand kitchen installation and TaskRabbit At-Home Assembly services; 3 percent back on dining, grocery, and utility purchases; and 1 percent back on all other purchases made with the card.
The Ikea Visa credit card is part of a broader partnership with Alliance Data's card services business to design unique financing products that will deliver meaningful credit lines and loyalty rewards to customers.