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From Home Furnishing Business
Ergomotion Launches Enhanced Sales Training Series
May 15,
2018 by Jason Schneider in Business Strategy, Industry 
Ergomotion is launching a series of podcasts and videos that highlight the adjustable bed sales process for retail sales associates.
The series, part of Ergomotion’s larger multimedia informational and educational initiative on adjustable bases called DreamTech Radio, also includes YouTube videos, a dedicated Facebook group, and blog posts summarizing each podcast and video.
The training series is centered around conversations between Paris Fealy, vice president of sales, and Ryan King, a former bedding retail store manager who now oversees Ergomotion sales to the bedding channel on the East Coast. The two discuss general principles of selling and the specific sales process for adjustable bed bases.
“Many consumers believe an adjustable bed base is only for older people or those with health problems, but this training series gives retail sales associates the tools they need to shred that myth,” said Johnny Griggs, chief operating officer at Ergomotion. “This material shows how to demonstrate that our product can help anyone get a better night’s sleep, regardless of age or health status.”
The basic content is a four-part series of conversations between Fealy and King, with separate segments covering general selling principles, and the beginning, middle, and end of the adjustable bed base sale.
The segment covering the beginning of the sale includes tips on how to introduce the adjustable base into the conversation and address any preconceived ideas about the product, while the segment covering the middle of the sale addresses the health benefits of an adjustable base. And the final segment includes topics such as closing techniques and closing questions.
Segments can be viewed on YouTube and in smaller “bite-sized” clips on Ergomotion’s Facebook page.
In addition, the audio portions will be available as podcasts on iTunes and SoundCloud, and a blog post will provide a recap of the episode and the embedded YouTube video.
“We’re making our training available in a variety of digital formats to give busy RSAs the opportunity to watch and listen at their convenience on a variety of devices,” said Griggs.
Ergomotion also has created a private Facebook group for sales associates, store managers, and store owners. Access can be requested through Ergomotion’s Facebook page or by completing a form at www.ergomotion.com/access-retailer-room.