Daily News
From Home Furnishing Business
Monroe & Kent Relaunched, Focuses on Home Furniture and Décor
May 9,
2018 by Jason Schneider in Business Strategy, Industry
Local Deals Group Inc, an operator of e-commerce properties specializing in fashion and home, has relaunched its flagship e-commerce site, Monroe & Kent.
Formerly a women's fashion webstore, Monroe & Kent has been transformed over the past three months into a home furniture and decor destination with a focus on "high-end home furnishings & decor at prices you'll love".
As part of the relaunch, a number of new services are being introduced to improve the customer experience, including:
- Complimentary online design consultations, with in-home consultations available in New York, Chicago, Atlanta, and Los Angeles
- White glove delivery service, including in-home unpacking and basic set-up of furniture items and removal of packaging
- "Shop the look"—staged rooms, along with all of the items featured in the photographs, in one convenient place to shop
- 30 Day Love It or Return It guarantee available on all purchases (terms & conditions apply)
- Designer discount for accredited design professionals
- Introduction of on-site live chat and extended customer service hours, now available 10 a.m.–8 p.m. EST Monday–Friday
"Monroe & Kent had a very successful run as a women's fashion store. After introducing a home category to the store in late 2017, we took the decision to transform the site to a pure play home furniture and decor store to capitalize on the increasing popularity of shopping for these items online,” said Richard Eib, CEO of Local Deals Group.
“With this relaunch we are investing heavily in providing our customers with quality products, supported by competitive pricing and excellent service,” he added.