Daily News
From Home Furnishing Business
PERQ Data Shows Online Shoppers Close to Purchase
May 7,
2018 by Jason Schneider in Business Strategy, Industry 
Data from thousands of consumer profiles studied by PERQ, an engagement technology company, has uncovered an important indicator in online furniture purchase behavior: The majority of shoppers are close to purchase.
The data shows that while 41% of customers on retail websites are at the beginning of their purchasing journey, a combined 56% say they are “narrowing options,” or are “ready to purchase.”
Furthermore, consumers who are in the market for big ticket items like mattresses and sofas say they are ready to buy now or within two weeks.
“Industry studies show that the vast majority of consumers begin their search for furniture online and end in store, but this new data reveals that furniture shoppers are not just starting online and then heading straight to a showroom to buy—instead, they are actively researching and shopping at retail websites until they are close to purchase,” said Muhammad Yasin, vice president of marketing.
Key data highlights:
- 39% of online furniture shoppers are at the middle of their purchasing process and “narrowing options”
- 17% of online furniture shoppers are ready to purchase
- 65% of online mattress shoppers want to buy now or within two weeks
- 49% of online sofa shoppers want to buy now or within two weeks
The findings, based on the analysis of 9,313 consumers shopping across 30 retail furniture websites supports third-party data showing that 70% of consumers begin their search for furniture online first, before visiting a retail store.