Daily News
From Home Furnishing Business
Eclipse International Revamps Website
May 3,
2018 by Laurie Northington in Business Strategy, Industry 
Mattress producer Eclipse International has redesigned its website in order to support its licensees and help dealers better merchandise its product line to consumers.
The upgraded consumer-focused site, www.eclipsemattress.com, includes improved product photography, a dealer locator, and a professional video shot inside the company’s North Brunswick factory that highlights the company’s team from the executive suite to the manufacturing floor.
“Our long history of product innovation is what helps us stand out from the crowd that’s competing for the consumer’s mattress dollar today,” said Stuart Carlitz, CEO.
“The new website is a key ingredient in our latest marketing initiative, which is designed to raise brand awareness among consumers and in the trade. It also highlights our value story, our exclusive patented features, and our use of sustainable components,” Carlitz added.
In addition to providing an overview of Eclipse’s growing portfolio across desktop, tablet, and mobile devices, the website allows consumers to tap into a database of more than 7,000 dealers in more than 60 countries through the dealer locator function.