Daily News
From Home Furnishing Business
Ethan Allen Unveils New Uptown Collection
May 3,
2018 by Jason Schneider in Business Strategy, Industry
Ethan Allen has introduced Uptown, a home furnishings line with Hollywood Regency and art deco influences designed to offer affordable luxury.
"Uptown is a timeless look reimagined for the 21st century," explains Farooq Kathwari, chairman, president, and CEO of Ethan Allen Interiors Inc. "It's built on the details that set Ethan Allen apart: hand-tailored upholstery, hand-applied decorative veneers and finishes, and artisan-crafted decorative accents. And of course, it's created with superior craftsmanship and environmental sustainability in mind."
Uptown offers Indonesian mahogany wood furnishings, many finished with hand-applied sapele veneers for a one-of-a-kind look. It features textiles in neutral and blush tones, complemented by bold colors, like smoky rose and eucalyptus, and accents like faux fur, metallic threads, and beads. A champagne brass finish, created exclusively for Uptown, adds refinement.
Ethan Allen envisions Uptown as a lifestyle that clients can easily create on their own or with free help from Ethan Allen designers—in Design Centers, in their homes, and, in the U.S., online via live chat. Uptown is available both in Ethan Allen Design Centers and at ethanallen.com.