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From Home Furnishing Business
LV Market Launches New Website with Enhanced Tools
May 2,
2018 by Jason Schneider in Business Strategy, Industry, Internet, Las Vegas, Market 
International Market Centers (IMC) has launched a new proprietary website designed to highlight products and categories, enhance exhibitor discovery, and simplify market planning.
As of April 23, the new lasvegasmarket.com website is live and is the culmination of two years of research, planning, and implementation, according to IMC officials. The new site features a content-rich exhibitor directory and is provided free of charge to IMC customers.
“We are thrilled to bring this new tool to our exhibitor and buyer partners,” said Dorothy Belshaw, president of gift leasing and chief marketing officer. “This first release in our digital strategy is a result of listening, learning, and putting our customers at the center of all decisions. We will continue to refine, enhance, and personalize these digital tools in the coming months and beyond.”
Belshaw noted that the goal of the new site and digital tools is to enhance access to and discovery of Las Vegas Market exhibitors and to provide tools to buyers that will make market planning more strategic, effective, and efficient.
The new Exhibitor Directory features a search tool based on key words and relevancy tied to both exhibitors and products. Exhibitors and lines who complete their profile and share product information and images will be more visible on the site and app and will benefit from enhanced, content-rich listings including a featured image, catalogs, and products available at Market.
Buyers, designers, and market attendees can access new Market Planner tools that allow users to create and customize their preferred exhibitor lists, increasing navigation and time efficacy at Market. Floor maps to showrooms have been integrated into Exhibitor profiles, and integrated market registration details, including Scan & Go QR codes, are available to users who have created an account.