Customatic Name Change Reflects Tech Focus

May 1, 2018  by Jason Schneider in Business Strategy, Industry   

“Our new name—Customatic Technologies—emphasizes our broadening product line as we expand in and out of the bedroom,” said Phil Sherman, president. “Since our founding eight years ago, we’ve stretched beyond adjustable bases and mattresses to bring innovative products to market for other rooms of the home. Our entire team is driven by technology and the mission to incorporate creative solutions into our product lineup. Customatic Technologies better addresses who we are as a company today.”

Over the last two years, the company has introduced a number of products designed to work outside of the bedroom, including its Room Caddie and the P3 Power Pack, and most recently, its power adjustable outdoor furniture.

Customatic recently named a senior electrical and project engineer to its design team as it makes the shift toward a technology company.

“Today, we’re about more than the bedroom, and our growing lineup of products addresses a larger base than consumers shopping for a new bed,” Sherman said. “We are constantly incorporating cutting-edge innovation and simple lifestyle solutions to deliver greater enjoyment and creativity into our new product designs. Our revised name better identifies our vision and path for the future.”