Hoff Promoted at Hooker Casegoods and Upholstery

May 1, 2018  by Jason Schneider in Business Strategy, Executive Changes, Industry   

Hoff joined HFC in August 2017 to serve in the new position of president of Hooker Upholstery. The business unit has a core product line of imported leather upholstery, and has expanded recently into barstools and domestically produced Nest Theory upholstered beds.

In his expanded role, he also will serve as the top executive for Hooker Casegoods, the largest Hooker business unit, offering bedroom, dining room, and occasional residential furnishings.

Steve Lush, who previously served as president of Hooker Casegoods, has left the company.

“Jeremy has proven to be an outstanding executive in the short time he has been with us, and I’m especially impressed by how well he relates to everyone throughout the organization,” said Paul B. Toms Jr., chairman and CEO. “The relationships he has developed with retail customers and suppliers during the course of his industry career are also outstanding. I’m confident Jeremy will be as successful leading Hooker Casegoods as he has been with Hooker Upholstery.”

Hoff will report to Toms.

Prior to joining Hooker last year, Hoff most recently served as president of Theodore Alexander Furniture, and prior to that was senior vice president of sales at A.R.T. Furniture Inc.

“We have an amazing team at Hooker Furniture, and I am both thrilled and humbled with the opportunity to lead Casegoods and Upholstery for this iconic brand,” Hoff said.