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From Home Furnishing Business

TD Bank Releases High Point Market Survey Results

TD Bank has released new survey data based on a poll of 100 furniture retail executives in attendance at the recent spring High Point Market.

The survey took the pulse of furniture retailers on their outlook for the remainder of 2018, and how financing influences their customers’ decisions.

The survey showed that 45% of respondents believe that the recent interest hike will negatively impact furniture sales in the next 3 months.

Additional highlights include:

  • 98% of respondents believe that furniture purchasing volume will increase or remain steady in the second half of 2018.
  • 63% shared that financing programs encourage customer loyalty and repeat business, as well as grow sales.
  • Quality customer service (25%) ranked as the most important factor retailers consider when selecting a financing partner, closely followed by credibility of the partner (19%).

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