Daily News
From Home Furnishing Business
Capel Finds Success with New Collections, Designs at HP Market
April 26,
2018 by Jason Schneider in Business Strategy, High Point, Industry, Market
Capel Rugs reported good results at the spring High Point Market with several well-received new import collections, along with fresh, made-in-the-USA braided designs.
"We had a very busy market," said Cameron Capel, president, sales and marketing. "Our showroom traffic was steady as retailers shopped hard for fresh looks to generate excitement on their store floors. All three of our new import collections were well received, as were our new braids and a variety of other hand tufted, hand loomed and machine woven designs that we introduced."
Fusion, an all-wool construction, features four colorways in a neutral, more contemporary color palette than is usually associated with braids. "It takes the braid category to a new, more sophisticated level," said Capel.
Synergy, a cotton chenille braid, is suitable for settings ranging from adult bedrooms to family rooms, and available in three colorways.
In addition, Capel introduced three new import rug collections, Banaz, Gallery, and Gypsy, and made a number of line extensions to popular, in-line collections. They included Avanti, Bayview, Cabin Retreat, Felicity, and Metropolis.