Wayfair Kicks-off Retail Holiday for Home, Declares Today Way Day

April 25, 2018  by Jane Chero in Business Strategy, Designer Weekly, Industry   

As part of the celebration, Wayfair will surprise residents living on Wayfair-named streets in communities across the country. From Wayfair Lane in Franklin Lakes, N.J. to Wayfair Drive in Pasadena, Texas, residents of seven Wayfair streets across America will receive a special delivery this morning and enjoy other festivities in their neighborhoods.

“When it comes to shopping for the home, Wayfair is focused on delivering an exceptional experience from beginning to end. Way Day is all about offering incredible deals on items our customers want, at prices that have traditionally been reserved for Black Friday deals,” said Steve Oblak, chief merchandising officer, Wayfair.

“This event was thoughtfully planned with our customer at the core. Amazing deals will be revealed all day long and every single order will ship free. With Way Day, we are taking it to the next level. Today customers can get everything they need to refresh their homes for the season at some of the lowest prices of the year,” Oblak said.

Deals in dozens of categories including, outdoor, dining, living room, and mattresses will be showcased through midnight PST, with Flash Deals launched every six hours throughout the day.

Wayfair credit card holders who shop deals will earn triple rewards on all purchases made with their card. Rewards can be redeemed on future orders on Wayfair retail sites.