Daily News
From Home Furnishing Business
Capel Rugs Releases New Annual Catalog
April 20,
2018 by Jason Schneider in Business Strategy, Industry 
Capel Rugs has published the latest edition of its annual catalog, a new 172-page lookbook that highlights “Color Through Capel.”
“We’re thrilled for people to see the full gamut of Capel rug options and to especially emphasize color in this year’s catalog,” said Cameron Capel, president, sales and marketing. “Our colors and styles are suitable for traditional and contemporary tastes alike, and the catalog really captures that.”
Designed for dealer, designer, and consumer use, the comprehensive catalog features the full spectrum of rugs Capel has to offer, including designer rugs, braids, flat woven, hand knotted, hand loomed, hand tufted, machine woven, and outdoor rugs.
The catalog this year focuses on color. Capel’s diversified color options appear throughout the catalog, which highlights different collections with various color callouts.
Each rug collection is paired with copy that highlights the inspiration behind the design and special features that help consumers make informed shopping decisions. It also includes the information retailers need to make buying decisions for their stores, such as contents, country of origin, sizing (including custom and maximum if available), thickness, and pricing level.
The catalog also features a chapter on “Sales Tools”—a compendium of available sales, design, and display tools to help retailers successfully merchandise the Capel line—and a guide to performance fibers.
Photographs in the catalog were taken in different locations, from studios in a set with custom backgrounds to Pandora’s Manor in High Point, N.C. Many of the images are top-down shots to highlight pattern, pile, and texture.
“It was important to us that the catalog images captured the detailed textures of our rugs and the richness of their colors,” said Capel. “That’s why we were intentional about where and how we shot images—the catalog invites you to feel and see the fullness of each collection and each individual rug.”
In all, the new Capel catalog features more than 125 rug collections. To request a copy, call 800-334-3711 or email sales@capel.net. A digital version of the catalog is available online here.