Brooklyn Bedding Launches Honor Discount for Military

April 19, 2018  by Jason Schneider in Business Strategy, Community / Charitable Support, Industry   

The company is offering all military members 25 percent off the retail price of any sleep product any time, including major purchases like mattresses and electric adjustable bases. The discount, which is applied at checkout, will be powered by ID.me digital identity verification.

The offer extends to everyone with military credentials and includes veterans, active duty military, National Guard, and military spouses and dependents.

“This initiative comes from the heart—from the Brooklyn Bedding family to those in the military community who have made and continue to make such significant sacrifices,” said John Merwin, owner and CEO. “We not only appreciate their service, we recognize the constant worry regarding deployments, finances, employment, relocation, and separation, just to name some of the ongoing concerns.

“What we can offer, besides our gratitude, is a higher quality night’s sleep at a price that’s affordable. In designing the program, we wanted to ensure a discount deep enough to help military families save hundreds of dollars while ensuring a hassle-free verification process,” he added.

Military members can load their cart with any product selections, then simply click the Troop ID button at checkout for rapid verification of identity. The automatic discount will also be honored in stores: Eligible military can present their government-issued identification, or work with an associate to verify their identity with ID.me on a computer at check-out.

Like all Brooklyn Bedding purchases, the military discount includes free shipping on all orders, along with a free 120-night trial and 10-year warranty on the purchase of any mattress.

“We take a very personal approach to sleep,” said Merwin. “What we’ve learned in engaging with our military customers is that many experience higher than average sleep disturbance due to both the emotional and physical impact of service. Military families also move so frequently their belongings are subject to high wear and tear. Sleep experts will be available 24/7 to address their questions and help them choose the right sleep products for their unique needs.”

"We set out to simplify how individuals share and prove their identity online. Once a member of the military verifies their military affiliation with ID.me, they never have to do it again across any organization where ID.me is integrated,” said ID.me CEO Blake Hall. “We are proud to be partnering with Brooklyn Bedding to power their honor discount and deliver a seamless experience for veterans.”

Additional details on the program can be accessed at the dedicated Brooklyn Bedding landing page for military members.