Universal, Coastal Living Join for Licensed Collection

April 19, 2018  by Jason Schneider in Business Strategy, High Point, Industry, Market   

“To say we’re excited about the new collection and our partnership with Coastal Living is an understatement,” said Jeff Scheffer, president and CEO. “We’re elated to not only be working with a fantastic group of team members at the magazine, but also a long-standing, successful brand that embodies a lifestyle our consumers desire.”

The collection will be a whole home resource for consumers covering living, dining, bedroom, occasional, and upholstery furnishings.

“This partnership allows Universal to continue to provide customers a true lifestyle brand at an accessible price point,” said Neil MacKenzie, director of marketing. “Our whole home approach, along with consumer advertising and marketing support, positions Universal as a valuable partner for retailers making an investment in the product.”

“The Coastal Living brand has always been dedicated to life on the coast and we’ve had success bringing this lifestyle to consumers in a number of different verticals from home furnishings to real estate and travel,” said Kristen Payne, vice president of licensing at Meredith. “Our partnership with Universal is an exciting next chapter for the brand in the home space, as we’ll have the opportunity to bring both casegoods and upholstered products to market with one dedicated partner.”