Twin Star Home Rebrand Reflects Expanded Collections

April 19, 2018  by Jason Schneider in Business Strategy, Industry   

Twin Star Home teamed up with award-winning designer and creative strategist Jena Hall to come up with a consumer-driven program that takes advantage of Twin Star Home’s expertise. The company then turned to Connie Post to interpret Twin Star Home’s vision in eye-catching showroom displays for the recent High Point Market, designed to give retailers achievable ideas for their own stores.

“We’re very excited to build upon the legacy and leadership we have built around our core electric fire products to create home furnishings that combine beauty, innovation, and function for the way consumers live now,” said Lori Gonzalez, CEO. “We are fortunate to have partnerships with two furniture industry icons like Jena and Connie as we grow.”

Jena Hall, an inductee in the American Home Furnishings Hall of Fame, has been involved in over 40,000 individual successful home furnishings products and lifestyle programs. Connie Post is an award-winning retail design strategist and author whose design philosophy emphasizes affordability and return-on-investment.

Introductions showcased in the redesigned Twin Star Home showroom included the City Dweller collection, a follow-up to the Modern Dweller collection, both inspired by 1960s design and scaled for compact urban spaces.

In addition, the company introduced several mini collections that complement some of Twin Star Home’s most popular fireplaces. Mini collections include the Carrara Collection, the Wright Collection, and the Hamilton Collection.