Daily News
From Home Furnishing Business
Breathe by Milliken Offered on Four Seasons Furniture, Slipcovers
April 18,
2018 by Jane Chero in Business Strategy, Designer Weekly, High Point, Industry, Market 
The Specialty Interiors business of Milliken & Company has secured another placement for its popular eco-elegant performance upholstery fabric Breathe by Milliken and launched the industry’s first fluorine-free performance fabric at the High Point Market this week.
Available in both natural and recycled fibers, Breathe twill is now available as a performance cotton fabric option on any of Four Seasons’ upholstered furniture or slipcovers.
Four Seasons will offer four colors as part of its cotton twill collection: Natural, Bleach, Dove and Pepper.
Breathe fabrics have a plant-based water-repellent that is durable, repels stains and cleans easily without PFCs, fire retardants or other chemicals of concern. The fabrics have also earned Greenguard Gold certification, ensuring that they meet strict chemical emissions limits enhancing the indoor air quality of living spaces.
Four Seasons’ Director of Merchandising Holly Cogan said the company decided to add Breathe by Milliken to its fabric line to fill a need for an effective 100 percent cotton performance fabric.
“Performance fabrics are huge right now, so we have been looking for a 100% cotton twill with a good weight, attractive colors and a strong performance story,” said Cogan. “While there are a lot of performance fabrics out there for polyester, acrylic and olefin, until Breathe there was no option for cotton. Breathe checked all our boxes in terms of aesthetics, protection and sustainability.”
Cogan added, “As a company known for our slipcovers, we often tell customers that there’s nothing better than a washable slipcover. Our Breathe twill fabric allows us to offer our customers a 100% cotton, stain-resistant washable slipcover. What could be more family-friendly or convenient?”
Milliken created Breathe fabrics to address the growing market need for more environmentally conscious performance upholstery fabrics that offer beauty, comfort and peace of mind for those who choose to think sustainably.
“Adding Breathe by Milliken to their line allows forward-thinking companies like Four Seasons to offer something completely new to their consumers – a natural, cleanable cotton fabric that delivers the quality, beauty and sustainability they demand,” said LeAnne Flack, marketing manager, Milliken Specialty Interiors.