Daily News
From Home Furnishing Business
Wayfair to Launch Way Day, a New Retail Holiday
April 18,
2018 by Jason Schneider in Business Strategy, Designer Weekly, Industry 
Wayfair Inc. (NYSE: W) announced today that it will offer the lowest prices of the year and free shipping on all orders with the launch of Way Day, an all-new retail event taking place on Wednesday, April 25.
Beginning at midnight, Wayfair will offer Black Friday-style low prices for 24 hours on thousands of popular home furnishings, décor, and home improvement items.
“We are looking to put a new retail holiday on the map that celebrates home. Spring is the season when our customers are especially focused on sprucing up and furnishing outdoor spaces in anticipation of warm weather and summer entertaining,” said Steve Oblak, chief merchandising officer. “Many are also readying their homes for sale or moving into new ones. During Way Day, we’ll offer the best door-buster prices at a time when we know our customers value it most. We have partnered with our suppliers to source the best deals on the most popular products across all categories of furniture, décor, outdoor living, and home improvement just in time for spring.”
Way Day will kick off at 12 a.m. on Wednesday, April 25, with the lowest prices since Black Friday on more than 70,000 products and door-buster deals launching every six hours.
Way Day prices will be available across all major product categories including kitchen & dining, bedding, rugs, tabletop, and mattresses including the company’s exclusive, compact bed-in-a-box mattress, Nora.
“Wayfair has always been dedicated to delivering its customers a tremendous selection of home goods and home improvement products at great value, which includes running a variety of promotional events each month,” said Oblak. “However, with the launch of Way Day, we’re offering the steepest savings possible at a time of year that makes the most sense.
“As an e-commerce retailer, we are uniquely positioned to quickly and easily source deals on products people want for their homes right now. We can meet our customers where they are with the deals they want, when they want them. Way Day is an exciting opportunity for us to offer an even better shopping experience that our customers can look forward to each year,” he added.
Wayfair credit card holders who shop Way Day deals will earn triple rewards on all purchases made with their card. Rewards can be redeemed on future orders on Wayfair retail sites.