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From Home Furnishing Business

The 1st Chair Launches Website to Support Brand Awareness

The 1st Chair has launched their website,, in conjunction with the arrival of floor samples at over 150 nursery retail stores across the country.

The website is a showcase of current products featured in two series: the Yellow Swallowtail Series, available at independent retailers; and the Monarch Series, available at buybuy Baby retailers.

Each month the website will feature a new nursery trend and the readers will be able to see how to get the look on The Butterfly Effect blog with images and links to supporting accessories.

In addition, each new style trend will have a Pinterest board where consumers can source and share ideas. The Pinterest boards will be added to and refreshed seasonally to show moms how to change up the nursery with small touches throughout the year.

 “Of course, there will be more practical information too,” states Konda Berry, vice president of business development and product development. “Our proprietary construction information validates The 1st Chair's benchmark quality.

“We want our moms, dads, and grandparents to enjoy furnishing the nursery, integrating the nursery more seamlessly to their existing environment, and to make the process easy, we offer a listing of great local retailers,” she added.

The 1st Chair introduced more than 20 styles for their initial launch with a strategy aimed at millennial parents who want nursery décor that complements their whole home style.

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