La-Z-Boy’s Urban Attitudes Gets an Update at HP Market

April 16, 2018  by Jason Schneider in Business Strategy, High Point, Industry, Market   

The reimagined Urban Attitudes Collection includes four new sofas (including one sectional). Each style can be paired with any of the six new small-scale chairs or two accent ottomans. While the pieces are fully customizable using La-Z-Boy’s selection of fabrics and leathers, the company has curated a special iClean performance fabric collection to make the selection and design process even easier for the consumer. 

“We designed this new collection with a distinctive ‘mix-and-match’ approach, so consumers have the confidence they need to build a beautiful room that feels uniquely theirs,” said Paula Hoyas, vice president, merchandising. “Our curated selection of fabrics, styles, and accent pieces ensure every piece pairs together—creating a foolproof decorating experience for those looking to transform their living space.”

The Urban Attitudes Collection sofas start at $799.

The collection is on display through April 18 at the La-Z-Boy showroom, located in Space 103 of the Furniture Plaza Building in High Point, N.C., and will hit La‑Z‑Boy Furniture Galleries retail locations in November 2018.