Serta Simmons Bedding Opens Connecticut Manufacturing Plant

April 12, 2018  by Jason Schneider in Business Strategy, Industry   

The new plant is home to more than 240 employees, many of whom transferred from its former plant in Springfield, Mass.

The move comes as part of SSB's plans to expand its manufacturing footprint and support increased consumer demand for its two best-selling brands in the U.S., Serta and Beautyrest.

"We're excited to have opened a new, larger facility in Windsor Locks, which is an important step in our strategy to increase manufacturing capacity," said Michael Traub, CEO. "By introducing new technology, adding headcount and moving to larger facilities, we're better positioned to support our retail partners' great consumer demand in the Northeast region."

The plant, which is 268,000 square feet and double the size of the former plant in Springfield, is the second of four new manufacturing facilities SSB intends to open by the end of this year. Products assembled in the Windsor Locks facility are shipped throughout the Northeast region, fulfilling orders generally in less than 72 hours.

In addition to Windsor Locks, SSB has recently opened new, larger plants in Houston and Moreno Valley, Calif., and plans to open a new plant in Seattle later this year.

SSB also intends to relocate to new corporate headquarters in Doraville, Ga., by early 2019. The move will bring approximately 500 Serta, Beautyrest, and SSB corporate employees together under one roof for the first time.