Twin Star Home Unveils New Collections at HP Market

April 12, 2018  by Jason Schneider in Business Strategy, High Point, Industry, Market   

Combining the appeal of a fireplace with the modern trend toward space-saving furniture, the collections include innovative electric fireplaces, mantels, and fire accent furnishings.

“In the last year we’ve taken a disciplined approach to understanding our consumer and have dedicated significant resources into gathering and analyzing consumer data,” said Lori Gonzalez, CEO. “We want to know not just how consumers shop and buy, but how they live, work, and entertain. We put what we found into practice with our new collections.”

The electric fireplaces offer the appeal of a traditional fireplace with the safety and ease prized by today’s tech-savvy consumers. Realistic logs are illuminated with an electronic “flame” that can be changed at the touch of a button; flames can be operated with or without heat.

The City Dweller Collection features multifunctional dual-purpose pieces such as a wine cabinet with optional ClassicFlame Infinity Electric Fireplace, an ActiveLife adjustable-height desk and other home office pieces, as well as occasional and storage pieces. This new collection features a Downtown Gray finish enhanced with polished chrome hardware finishes.

Mini Collections, new to market, include the seven-piece Carrara Collection, which features a wall mantel, faced in marble and fitted with a ClassicFlame electric fireplace.

The collection is complemented with a chrome screen; a chrome and marble veneer mirror; a cushioned seat; a glass-topped bunching table; and an entry table with a carrara marble top. A hidden storage TV stand with a ClassicFlame electric fireplace in a white and faux Carrara finish rounds out the collection.

Inspired by Frank Lloyd Wright, the Wright Collection includes a signature ClassicFlame panorama electric fireplace that can be purchased with either fire logs or contemporary fire glass and is sized to support a flat-screen TV up to 55”.

Featuring several multi-functional pieces designed to complement the fireplace, including a chairside table that can be placed back-to-back to form a three-tier sofa table, the collection also includes multi-level bookcases and a coffee table.

The Hamilton TV stand with ClassicFlame panorama electric fireplace introduced in January is now offered in a weathered gray finish and features a coffee table, side table, and a free-standing bookcase/room divider.

“We are committed to understanding how consumers live in and around their homes,” said Lisa Cody, vice president of marketing. “These new collections combine fashion-forward styling and fabulous new materials and finishes and represent Twin Star Home’s ongoing expansion into multifunctional furniture that can mix and mingle onto retailer’s floors and most importantly, in consumer’s homes.”