Michael Amini, Jane Seymour Launch New Living Series

April 10, 2018  by Jason Schneider in Business Strategy, High Point, Industry, Market   

“Jane has truly become a part of the AICO family as she has attended markets and visited with customers regularly over the past 9 years,” said Michael Amini, CEO. “Jane and I sat down some time ago and decided that while the Glam category continues to drive nice volume for our companies, there is an opportunity to expand the AICO assortment to include a new brand that has a modern feel, chic styling and elegance, and yet be affordable in the marketplace.”

“I was so thrilled when Michael approached our team with the opportunity to create a new brand that would complement the work we have done with this collaboration,” said Jane Seymour. “Michael’s idea for an elegant mix of products for both traditionalists and contemporary palettes is brilliant! I can’t wait for our customers to see this new direction and chapter of our work together.”

“Michael Amini–Jane Seymour Living will be a new brand with separate logo identification and a dedicated environment in our showroom,” said Chuck Reilly, executive vice president. “Our strategy for the AICO umbrella of brands is to offer products exclusively under the Michael Amini brand in addition to the current collaboration with Jane Seymour, and the newly launched Michael Amini | kathy ireland Home Design products.”

Martin Ploy, president, commented, “We are very fortunate to have powerful brands like Jane Seymour and Kathy Ireland on board that not only complement the Michael Amini brand, but add a sense of style, taking us into a new era of brand-conscious, lifestyle-oriented consumers.”

The launch will take place at the High Point Furniture Market April 14-18, with a launch celebration from 4-6 p.m. on Friday, April 13.