Hooker Furniture Adds Amani Collection

April 4, 2018  by Jane Chero in Business Strategy, Industry   

Amani, a modern, yet casual styled collection was inspired by a sophisticated approach to a life of leisure and a place of retreat according to a statement issued by the manufacturer. With a mix of organic materials and wood tones, the company says the line creates inviting spaces and a feeling of tranquil retreat.

Characterized by a mix of natural materials, the group includes; Brie, a grey-tone with organic reeded details; Chakra, a casual white with weathered distressing; and Almond Buff, a lime washed tonal finish with subtle texture.

“No matter what your idea of the perfect hideaway is – from a tropical resort to a casual bed and breakfast to an ultra-luxe Montana spa – Amani sets the tone for leisurely style and a relaxed ambience,” said Pat Watson vice president of merchandising at Hooker Furniture.

“In visualizing the concept, we didn’t have a specific location in mind, rather, we sought to create items that would strike the same chord as when you visit the place where you are most at ease and happy – anywhere in the world. To achieve this, we drew upon current design trends that pair materials in their natural state with finishes that allow organic color tones to dominate.  Imperfections that represent the ‘fingerprints of nature’ are celebrated,” he continued.

Two dining table styles anchor the 10-piece dining room collection. Designed with casual style, but meeting the size requirements of a larger dining space, the 90-inch rectangular dining table extends to 112-inches with one leaf. A round table with a natural jute rope-wrapped base is available in a 48-inch diameter top. Chair options include a side and arm chair with chevron pattern detailing and a casual occasional-styled chair. Highlights of the serving and storage pieces include an open display cabinet in a two-tone finish, a four-door credenza, and a bar cabinet. Ten occasional and home entertainment pieces round out the collection.

“What makes Amani unique is that, while it is causal, it has an elevated level of sophistication. You’ll see varied textures and rich finishes that elevate the look beyond styles that are available in the marketplace today. It’s a look that our high-end retailers have not yet been able to find,” said Watson.