Bradington-Young Offers More Choice for Smaller Spaces

March 28, 2018  by Jane Chero in Business Strategy, Industry   

With nearly 30 new motion pieces including leather sofas, recliners, club chairs, swivel chairs and ottomans, the company will debut three new styles in April.

Inspired by the design of two of the company’s best-selling recliner styles, the Cherrie and the Revington motion sofas are city-scaled for apartment living to appeal to consumers who are opting for smaller living spaces. The third style, Raven is also inspired by a best-selling in-line style and will offer both a power headrest and footrest.

Along with the new designs, the company is also adding new functionality to its luxury motion category including power lumbar and a Bluetooth app with memory button.

“Our research – and our sales numbers – have shown that high-end motion upholstery is still in high demand, said Craig Young, president of Bradington-Young. “From a consumer perspective, pairing luxury motion with our American-made quality story resonates very well with Baby Boomers, who are looking for a certain level of quality, and they have the personal wealth to obtain it . . . It’s really a win-win situation.”

In response to the growing trend of smaller living spaces, the company has developed several new small-scale pieces, including the ten new recliner styles, four of which are the smallest in the product line.

Ranging from traditional to transitional, highlights include William and Mary, a traditionally-styled “his and her” duo with roll arms and nail head details. Mary, the smaller of the pair, was designed with petite women in mind and features lower seat and back heights and a shorter seat depth. The transitionally-styled Ani is also designed for small spaces and is available as either a wall-hugger or swivel glider version.

Additional small-scale options highlighted include the ultra-modern Jetson with sleek arms and a low-profile seat and the Abernathy featuring a button-tufted back and nail head trim.

The company is also focusing on expanding its club chair assortment and will introduce three new styles including Kane, Boss and Jetson, which feature edgy styling.

Additional High Point introductions include two decorative ottomans designed for use with luxury motion styles, four stationary sofa groups and a new arm style for the company’s Sectional Seating by Design program, which puts consumers in the designer’s seat by choosing from a variety of options including arm style, leg style, welt and nail head trim varieties.

New leathers this season include on-trend colors such as blush, ultra violet and popular shades of blue. New textures and materials include new hand-wiped styles and an ultra-luxe newbuck option – a first in the company’s leather offering – targeting boutique customers in hues of dove gray, camel and espresso.