Daily News
From Home Furnishing Business
Spring Air Shifts Licensing Strategy, Parts Ways with Corsicana
March 27,
2018 by Jane Chero in Business Strategy, Industry 
As part of a new plan for its licensing strategy mattress producer Spring Air is changing its focus back to independent producers with smaller, more defined territories, causing the manufacturer to part ways with Corsicana at the end of August.
The brand will announce new manufacturing partners in the coming months as part of its new plan.
Spring Air’s success and growth has come through partnerships with like-minded independent manufacturing partners that operate within smaller, contiguous territories. Since becoming a Spring Air licensee in 2009, Corsicana had grown its manufacturing and distribution for brand across 26 states.
“When you look at our network of domestic licensees, the strongest contributors to our brand have been the healthy regional independents. They really share our vision and make full use of the products and services that we have to offer,” said Nick Bates, president of Spring Air.
Spring Air has a strong network of licensees across the country and internationally.