From Home Furnishing Business
Rizzy Home, Connie Post Collaborate For Retailer Merchandising Solution
International textile manufacturer Rizzy Homes has partnered with design strategist Connie Post on a new merchandising solution for furniture retailers, that will kick-off at the upcoming High Point Market with Post’s first area rug collection.
Connie Post by Rizzy Home will showcase twelve hand-tufted and multi-dimensional wool rugs emphasizing quality handwork and accessible prices with an expansion that will include decorative pillows, textiles and top-of-bed products in the Fall.
“I’m not a big proponent of licensed collections,” said Steve Roan managing director the Americas, Rizzy Home, “because very few have been truly successful in our industry. But Connie ticks all the boxes, providing us not only with her own unique patterns and colorations, but also her stellar reputation and credibility with one of the most elusive channels of distribution for rug companies: Top 100 furniture retailers.”
Led by Vice President Larry Hedrick, Rizzy Home has been traveling a path of reinvention for the past 18 months, focused on improving operations like logistics and customer service. The vertically integrated company founded by Rizwan and Shamsu Ansari has gained attention for exceptional design, particularly on the Donny Osmond Home, and Gossamer collections.
According to Roan the new collection with Post is less about introducing new product at Market than it is “a retail concept designed to help retailers stand apart and differentiate themselves in their marketplaces. In tandem with Connie, our goal is to offer furniture retailers something that nobody else can,” he said.
Post is responsible for the look of more than 20 million square- feet of retail and wholesale space around the globe. “In creating these designs for Rizzy Home, I approached the rugs as artwork for hard-surface floors,” Post says of her new watercolor-inspired patterns.
“There is a fluidity to the designs that I love, and the colors are cheerful, bright, and of course, chosen to work beautifully with today’s preponderance of neutral upholstery,” Post continued.
“We know that it doesn’t take long for consumers to tire of beige and begin to long for color, and this new program with Rizzy Home offers the excitement they need—making it fast, easy and affordable to refresh their spaces. For furniture retailers, this new dealer-friendly program will provide a welcome, traffic-building solution.”
A gala launch party is set for Saturday, April 14 from 4 - 6 p.m., in the company’s showroom, Showplace, Space 3515. For more information, visit www.rizzyhome.com.