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From Home Furnishing Business
Norwalk Debuts Custom Upholstered Beds, Twilight Program Offers Over 1,000 Different Looks
March 27,
2018 by Jane Chero in Business Strategy, High Point, Industry, Market 
Upholstery producer Norwalk Furniture will ad a customizable upholstered bed program to its lineup at next month’s High Point Spring Market. With various choices available, consumers will be able to create over 1,150 customizable looks.
The Twilight Bed Program offers consumers the ability to design their own upholstered beds with a choice of bed size, type, style, height, upholstery treatments, fabrics and nail head options.
“Our existing single-style upholstered beds as well as our ‘Build Your Own’ sofa and sectional programs have been quite successful at retail, as the customization of nearly everything continues to trend with consumers,” said Caroline Hipple, president of Norwalk Furniture.
“So, we thought expanding our custom capabilities into upholstered beds was a natural extension of our product line. Our dealers will also benefit from the program, as we have designed a retail fixture to creatively display the product options in a very small retail footprint, which helps them to maximize their ROI in the collection,” she continued.
The program includes a choice of headboard only, platform bed or regular bed configurations in twin, full, queen, king and California king sizes. Four headboard designs are available, including Straight, Crescent, Elegant and Camel in 56-, 63- or 70-inch heights.
Headboard panel upholstery treatments include plain, square button tufted, square buttonless tufted and diamond button tufted. Six unique border embellishment options are also available to further customize the look, ranging from borderless to small or large nail head trims to border welts with single or double nail head details.