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From Home Furnishing Business

Ergomotion Announces ‘Club Ergo’ Loyalty Program

Calif.-based, sleep technology specialist Ergomotion is unveiling a loyalty program for its retail partners, that offers personalized marketing and social media support. Club Ergo offers members a selection of benefits, ranging from discounted floor samples to customized point-of-purchase materials, and functions as an online hub of marketing assets for members to use in Ergomotion product promotions.

Designed for smaller, independent retailers in need of marketing support, the program allows for customization of in-store materials for co-branding of the retail store name, logo and address along with the Ergomotion name. Club members also have access to discounted store branded packaging for Ergomotion promotions.

“Ergomotion is an industry leader in the sleep category, and we’re committed to equipping our retail partners with the proper marketing tools for success,” said Gui Peres, director of global sales for Ergomotion. “Club Ergo allows us to strengthen our partnership with retailers and to provide them with a variety of materials to successfully host Ergomotion promotions.”

In addition to marketing collateral, Club Ergo members have access to special product pricing, co-op advertising dollars, a listing of Ergomotion’s dealer locator page on its website, and the opportunity to win trips for sales performance.

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