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From Home Furnishing Business

John Thomas Furniture Teams with Design Personality for DIY Videos

Whitewood Industries’ Ready-To-Finish division and the company’s Select by John Thomas program has partnered with up-and-coming design personality, and artist, Heather Daily, to bring DIY back to life through a series of “how-to” videos.

Founded in 1982, the company began as a supplier to ready-to-finish furniture stores. As the once popular ready-to-finish persona slowly diminished the company as a whole evolved with shopper’s looking to purchase “off the shelf”.

Bryan Sprinkles, sales and marketing manager for John Thomas Furniture said through their association with Daily, the company hopes to latch on to the quickly emerging rebirth of DIY.

Whitewood and John Thomas will be tapping into shopper’s inner designer through step-by-step videos demonstrating how to make home furnishings uniquely their own using choose ‘Your Style, Your Color, Your Way and John Thomas will create it’, as the mantra.

“Over the past years we’ve evolved into a progressive company with a wide range of unfinished, prefinished, and custom finished products. Our custom finish Select program has significantly experienced the most growth, and quickly,” notes Sprinkles.

“The growth of this program demonstrates that shoppers want personalized furnishings, the way they want them and Select gives them that option,” he said.

“With Heather we’re going to take that to the next level, starting with Whitewood. We’re not just going to inspire shoppers. We’re going to ‘teach’ them how to make their own masterpieces. We’re going to unleash their inner designer,” Sprinkles added.

Daily, will bring her philosophy of everyone's home being a unique reflection of their personality, to life, through a collection of videos themed Heather Teaches How.

In the videos Daily will take an unfinished furniture piece from “whoa-to-wow”, through a series of 1-2-3 steps. The intention is to show shoppers the many possibilities, inspire them, and most importantly, teach them that the impossible, is in fact possible. 

The first video will premier in April, with subsequent videos premiering bi-monthly. They’ll be hosted via YouTube and shared with Whitewood and John Thomas dealers through social media. Retailers will be encouraged, to share the videos with their community as well.

“We’re very excited about working with Heather on this project,” states Sprinkles. “She is extremely talented, has a magnetic personality, and is passionate about inspiring people through art. Her vision aligns perfectly with ours.”

John Thomas Furniture will host a reception introducing Heather to dealers and the design community where Heather will begin working on her first piece. The event is by open invitation and will be held at their 215 South Main Street showroom, Monday, April 16th at 5:00 p.m. Hors d'oeuvres and drinks will be served.

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