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From Home Furnishing Business

HP Market and Fashion Snoops Officially Announce Partnership

The High Point Market Authority (HPMA) and global trend forecasting agency Fashion Snoops have solidified their partnership making Fashion Snoops the official trend forecasting agency for High Point Market.

This formal relationship will provide High Point Market attendees and followers with year-round access to vital trend resources from the experts at Fashion Snoops.

This partnership creates exclusive access to Fashion Snoops trend insights through High Point Market’s digital platforms. Curated content will be shared on an ongoing basis via the High Point Market website,, and through Market’s social media channels.

“We are thrilled to formalize our partnership with Fashion Snoops and be able to share exclusive, in-depth trend insights with High Point Market attendees and followers,” commented Tom Conley, president and CEO of the High Point Market Authority.

“Their cultural and home trend expertise will allow our attendees to further develop their understanding of upcoming trends, which will give them a real competitive edge,” Conley said.

Fashion Snoops co-founders Lilly Berelovich and Itay Arad said, “We couldn't be happier than to align ourselves long-term with the world’s largest home furnishings trade show. We are proud to support the Market Authority’s commitment to empower its attendees and followers and support them through such a valuable resource."

Fashion Snoops will also have an on-site presence at Market every April and October through programming such as seminars, trend guides and demonstrations. The partnership will kick-off with a Fashion Snoops activation in High Point Market’s new space, The Point.

The Fashion Snoops’ Innovation Square at The Point will celebrate innovation in design with activations and demonstrations daily from 11:00 a.m. to 2:00 p.m., April 14 - April 17. Technology experts, artists and makers featured will include: augmented reality specialists, Obsess AR; artist and designer Aviva Stanoff; the makers of Norwalk Furniture; and The Trim Queen, Jana Platina Phipps.

Also at The Point, Fashion Snoops’ Home Interiors Director, Jaye Anna Mize, will lead a roundtable discussion on April 15, 10:00 – 11 a.m. focusing on macro and micro trends that will influence the home furnishings industry into and through 2019.

“The home furnishings sector is learning how to embrace and make use of trend forecasting information,” commented Mize. “It is no longer a guessing game; our research tracks consumer behavior and cultural trends and our analysis connects the dots from cultural influence to product innovation.”

Event details for all of the Fashion Snoops programs for Spring Market can be found at

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